Developing an integrated bike and train programme for low income communities in Rio de Janeiro

Secretary of State for Transport of Rio de Janeiro (SETRANS) /State Transport and Logistics Engineering Company (CENTRAL)

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Together with the state government of Rio de Janeiro, Steer Davies Gleave developed an innovative social bike sharing programme to positively influence travelling behaviour in low income communities in Rio de Janeiro.

Our role

Steer Davies Gleave was commissioned to develop a programme to provide and manage the integration of bikes to the railway system in the State of Rio de Janeiro. The programme aims to be implemented with the existing cycle hubs at the following train stations: Japeri, Engenheiro Pedreira, Santa Cruz, Bangu, Realengo and Saracuruna. The project was led by the Secretary of State for Transport of Rio de Janeiro (SETRANS) and financed by the World Bank (BIRD).

The programme involved the development of a model that, together with complementary measures, would contribute to maintaining and increasing the use of bikes as a mode of transport, minimising the barriers to cycling in the surrounding areas of the aforementioned train stations. The Programme not only facilitates access to a bike for very low income neighbourhoods but encourages a modal shift, bringing real benefits to the local community.

How we did it

Steer Davies Gleave combined our international experience with our local knowledge to produce the following results:

• Integrated bike and train programme that included a bike provision model and a management programme adapted to the local needs.

• Identification and quantification of the programme’s potential new clients and the motivations to start using the integrated bike and train programme. An analysis of perception and motivation was performed through focal groups, site visits and Stated Preference surveys. 

• A business case to explore the sustainability of the programme, which included possible partnerships with the private sector. 

• Complementary measures which included: an implementation and monitoring plan, communication and marketing strategy, and characteristics and functionalities of the programme´s bikes, including an evaluation of the adequacy of SETRANS’ technical specifications.  

As requested by the World Bank, Steer Davies Gleave aims to provide technical support for the promotion and engagement of possible partners to make the bike programme a reality.

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